customers who have their heads buried in their phones.
Mobile marketers are also getting smarter, as they deliver targeted mobile ads using beacon
technology to directly appeal to customers. Not to mention all the outdoor billboards and
displays that compete for user attention. For brick and mortar retailers, this can be a major
Retailers can get the upper hand, however, by using signage to attract customers, specifically
signage deployed on windows.
Why use window signage?
When many users think of signage, they might imagine a basic LCD display to put up a
few advertisements. However, digital signage includes many different selections, including
window digital signage mounted on LED frames.
“There is a diverse selection of options available which do so much more than traditional static
signage. Digital displays can more easily capture the attention of customers, even under
direct sunlight, and simple, efficient content management means retailers can keep their
displays updated and eye-catching.